Team Marketing FAQ
Answers to common questions asked throughout the FLL season.
Q: May we use the FIRST or FIRST LEGO League logo in our team promotional items/activities (e.g. t-shirts, pins…)?
Teams are welcome to use the official FIRST or FLL logo in team promotional activities. Please note that the FIRST and FLL logos are registered trademarks. Trademark protection does not allow the logos/trademarks to be altered, cut apart, or separated in any way. The logos may be resized, but must maintain the same proportions. If you have any questions regarding the use or depiction of a FIRST or FLL logo, please e-mail marketing@usfirst.org .
The logos and logo standards may be downloaded from the FLL Communications Resource Center Graphics Section. There are two versions of each logo - a standard version for use on a white or light-colored background (as shown on the page) and a reverse version (see "rev" in the filename) for use on a black or dark-colored background.
FIRST graphics may not be incorporated into any item for commercial sale without written approval from FIRST Marketing. Please e-mail requests to marketing@usfirst.org and allow at least 2 business days for response.
Q: May we use the FLL Challenge logo in our team promotional items/activities?
Teams are welcome to use the FLL Challenge logo in their marketing/promotional activities. You can download the logo files on the FLL Communications Resource Center Graphics Section. As with the FIRST and FLL logos, the logo may not be altered. Please adhere to the FIRST Logo Standards.
Q: How do I obtain hi-res, vector-based artwork for the FIRST or FLL logo?
You can download the logos and logo standards from the FLL Communications Resource Center Graphics Section. See “For Print Applications” for hi-res, vector-based EPS files. Please adhere to the FIRST Logo Standards.
Q: What are the colors and font in the FIRST logo?
Detailed information regarding our logo specifications is available in our FIRST Logo Standards guide. The color specifications are covered on page LS-C14 and the wordmark lettering is covered on page LS-C01.
Additional Notes:
1) Please do not use other colors on our logos.
2) The FIRST wordmark should always be shown in italics. It should also include a superscripted registered trademark in the first instance on a page or document: FIRST®
Q: Is hi-res FLL stock photography available?
Yes, a selection of photos from past FIRST LEGO League World Festivals is available in the FLL Communications Resource Center Photo Gallery Section. You can download the images in either hi-res or low-res format. Photos should be credited to Adriana M. Groisman unless otherwise indicated beneath the image thumbnail. No team member names may be included with a photo without the express written consent of the student (if 18 or older) or the student’s parent or guardian (if under 18).
Q: May we use Dean Kamen’s and/or Woodie Flowers’ likeness in our team promotional activities (e.g. cardboard cut-outs, animations…)?
Any use of Dean's or Woodie’s likeness must be respectful and in conformance with FIRST values. Please e-mail requests including a detailed description or sketch/comp of your planned use to FIRST Marketing at marketing@usfirst.org and allow at least 2 business days for response.
Q: Do you have any video tools available so we can show friends, family, potential sponsors, and others what FIRST and FLL are about?
Yes, a selection of videos is available in streaming format on the online FLL Communications Resource Center Video Clips Section. You can also find a number of FIRST videos on our FIRSTWorldTube Channel on YouTube.
Q: Do you have any brochures or flyers that we can use to promote FIRST?
A: We appreciate teams’ efforts to spread the word about FIRST. With thousands of teams and volunteers all doing terrific work, we don’t have the resources to support requests for quantities of materials. However, what we have done to help is create materials that are specifically designed to be produced locally. These include good quality 1- and 2-page fliers that address specific areas about FIRST and its programs, as well as PowerPoint slides for presentations. These can be easily printed/reproduced locally in color or shared via e-mail. Please visit the FLL Communications Resource Center and check out the items in the Vision, Summaries and Facts, Impact, and Get Involved sections.
Q: May we issue press releases about our participation in FLL (including awards announcements)?
FLL teams are encouraged to issue press releases to local media about their participation and accomplishments in the FIRST LEGO League program. Team press release templates to announce participation in an FLL event and winning an award at an FLL event will available after the 2009 "Smart Move" Challenge is released. Simply edit the highlighted areas as appropriate.
Q: Is it OK for our team to participate in media opportunities?
Absolutely! Please work directly with your local or regional media to cover the team. If the media wishes to attend your event with you, please direct them to the local event organizer to obtain media credentials. Find the event organizer’s name and e-mail address by searching for the event on our website and clicking on the event name in the results listing. If any team member under 18 years old is to be photographed or interviewed individually, please make sure that you have approval from a parent or guardian before doing the interview.
Please be sure to let FIRST Marketing know of any national media opportunities by sending an e-mail to marketing@usfirst.org.
Q: Does FIRST have a Public Service Announcement (PSA) that I can ask my local broadcasters to air?
Yes, a FIRST Public Service Announcement featuring actor Keanu Reeves is available in a broadcast-quality format.