FIRST Names Time Warner Cable Strategic Partner

FIRST News Release

FIRST ® Names Time Warner Cable Strategic Partner

Company extends philanthropic initiatives to strengthen America’s economic competitiveness through robotics programs

ATLANTA and NEW YORK, April 16, 2010 - FIRST® (For Inspiration and Recognition of Science and Technology), an organization created by iconic inventor Dean Kamen to inspire young people’s interest and participation in science and technology, today announced at its Championship held in Atlanta, Time Warner Cable (NYSE: TWC) as a Strategic Partner. The FIRST 2010 Championship continues this weekend and features three levels of robotic challenges for students of all ages.

Time Warner Cable is focused on working with FIRST to reach new audiences and ultimately, to drive the demand for science, technology, math and science (STEM) education through afterschool robotics programs and other activities outside of the classroom. In addition to a unique Web site called "Connect A Million Minds" (CAMM), Time Warner Cable is using public service announcements (PSAs) and local community events to raise awareness of the need for FIRST robotics and more STEM resources. TWC has provided financial, in-kind and personnel support, investing countless volunteer hours in FIRST.

"Time Warner Cable is a Strategic Partner of FIRST for helping advance our organization’s awareness and mission to expand robotics as ‘a Sport for the MindT’ for all students in their 28-state territory," said Dean Kamen, founder of FIRST. "They’ve produced PSAs, given grants and provided volunteers in much needed areas to assist us as we provide all students with an experience that inspires innovation and cultivates a passion for science and engineering."

The cable company has been working with the FIRST organization on the CAMM campaign since 2009. A five-year TWC program developed to address a declining proficiency in science, technology, engineering and math (STEM) that puts America’s children at risk of not competing successfully in a global economy, TWC created awareness using its media assets of the issue and inspires students by connecting them with hands-on, after-school opportunities such as the family of four FIRST robotics programs.

 "We share the goal of creating tomorrow’s problem solvers with FIRST," said Ellen East, Executive Vice President and Chief Communications Officer, adding, "We believe, as FIRST does, that the difference between students who understand the importance of STEM education and those who don’t is often the result of their exposure to and experience with STEM-related activities outside the classroom."

A White House announcement of the administration’s ‘Educate to Innovate’ included FIRST and TWC in November 2009.

To showcase and share the excitement of FIRST, TWC will have an official presence at the Championship in Atlanta, debuting "Pledgie" the robot,  where students and their families as well as audience members can sign up and ‘pledge’ to help others learn about STEM. 

About Time Warner Cable

Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas - New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.

About Connect a Million Minds

Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; "The Connectory", a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.

About FIRST®

Accomplished inventor Dean Kamen founded FIRST® (For Inspiration and Recognition of Science and Technology) in 1989 to inspire an appreciation of science and technology in young people. Based in Manchester, N.H., FIRST designs accessible, innovative programs to build self-confidence, knowledge, and life skills while motivating young people to pursue opportunities in science, technology, and engineering. With support from three out of every five Fortune 500 companies and nearly $12 million in college scholarships, the not-for-profit organization hosts the FIRST® Robotics Competition (FRC®) and FIRST® Tech Challenge (FTC®) for high-school students, FIRST® LEGO® League (FLL®) for 9 to 14-year-olds, (9 to 16-year-olds outside the U.S. and Canada) and Junior FIRST® LEGO® League (Jr.FLL) for 6 to 9-year-olds. Gracious ProfessionalismT is a way of doing things that encourages high-quality work, emphasizes the value of others, and respects individuals and the community. To learn more about FIRST, go to www.usfirst.org.

FIRST® is a registered trademark of the United States Foundation for Inspiration and Recognition of Science and Technology (US FIRST).
LEGO® is a registered trademark of The LEGO Group.

Media Contacts:

FIRST
Cheryl Walsh
603-666-3906 ext. 460

TWC
Alex Dudley
212-364-8229